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Sales Leaders

You own the team which means you own the number. Your strategic and tactical decisions are driving the future of the company, but you know there's other business and market dynamics at play. Leadership for you is as much plotting a path to success as it is protecting that path from the influence of other teams, or factors out your control. 

You need more than strong analytics or ‘better’ forecasting, you need someone (or something) in your corner that helps you build winning business cases.

You can’t afford to leave growth to chance

The average tenure of a VP of sales is 18 months, which is less time than it takes to successfully implement a new sales strategy. You need to be able to pick up what’s handed to you and mould it into an approach that wins but the decisions that you and teams like Finance & Marketing make can have far reaching implications, and so your job is as much about insulating your team from bad outside decision making as much as it is getting reasoned buy-in to your direction. 

Ultimately, you need a tool that helps you back yourself and justify decisions, and the spreadsheet you’ve been using won’t cut it anymore.

Planning eats into your time and almost never actually works

With planning currently being an all-consuming end of year task, it blocks all the other vital work that your teams need to execute on to both successfully wrap up & kick off a new year. Territories, targets, commissions & hiring all get delayed, which inevitably has major impacts on the sales team itself. In the rush you’re forced to just make a plan, of which you’re inevitably held to. 

You need to be able to plan as you go, without the need for intensive data processing, without it becoming a massive time and resource drain.

Your revenue is inconsistent and reliant on hero deals & hail marys

It sometimes feels like you’re powerless trying to fight against the peaks and troughs of the market. Your ability to generate both opportunities and revenue varies quarter to quarter which can invite unwelcome pressure for you and your team; forcing you to turn towards unsustainable practices or relying on higher-risk hero deals just to hit plan. Operating like this undermines your strategy and instead of progress, every quarter will feel like starting over. 

You need live, reliable market insights so you can implement strategies before it’s too late, cutting out the risk of dead quarters and enabling you to achieve consistent growth.

Not all strategies are winning strategies, and not all destinations are reached on a single tank of gas. Your sales capacity plans need optionality, and Clevenue helps you understand it.


No matter how much resource you’re provided, you know that you’re able to produce the best possible outcome, and create reason and understanding behind any gaps and any needs, avoiding ever getting caught short or running under-resourced ever again. It’s the agnostic partner in planning that you’ve always needed, and it’s always there with the latest data & suggestions.

Sales leaders use Clevenue to control their destinies and back their strategies

The Problem with Planning

Planning isn't a straight line activity, with many departments, stakeholders and leaders involved. Your planning experience might look totally different to someone else in the business, as might the value you take from it. If any of these sound like you it might be time for change.

Everything from free tools through to helpful revenue guides & articles. 

Clevenue Resources

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